Showstopper Models

What it takes to be a fitness model

rachel ramirez — Mon, 02 Jul 2018 23:32:04 +0000

https://fitgirlsdiary.com/what-it-really-takes-to-get-the-body-of-a-fitness-model/

How to find the Right Promotional Model

rachel ramirez — Fri, 09 Feb 2018 16:36:57 +0000

Here are some points to consider before hiring a promotional model:

What sort of image should the model convey? It’s understood the model should be attractive, but attractiveness comes in many varieties. Are you going for a wholesome look, a sporty look or a sexy bombshell look?

What skills will be required from your promotional models? Do they need to be able to deliver a sales pitch and close the deal? Do they need to be bilingual or multilingual? Will they need to be trained on the promotion or promotional tools prior to the event? If so, are you prepared to train them?

What is the experience and reputation of the agency you will use? Do they have a long history of supplying models for successful events? A good agency should manage the model almost transparently to you as a client.

Will the models need to wear costumes or uniforms? If not, the models can provide their own clothing but a uniform can make a strong brand impression and is something you should think about.

Beautiful, Professional Promotional models is the ideal way of getting your story through to your potential customers. There is no equivalent to the quality and depth of impression a model can make.

Fitness Models- Top 15

rachel ramirez — Mon, 15 Aug 2016 13:51:56 +0000

http://www.mobilelikez.com/beauty/top-15-hottest-female-fitness-models/

Motivation for 2016!!!

rachel ramirez — Sat, 30 Jan 2016 16:12:22 +0000

http://www.bodybuilding.com/fun/how-to-get-and-stay-motivated-for-2016

5 Ways to Improve the ROI of Your Trade Show Presence

rachel ramirez — Thu, 17 Dec 2015 21:14:03 +0000

If you regularly attend trade shows to spread the word about your services while also making some sales, you need to find an effective means of measuring ROI of your presence there.

Trade shows are not cheap to attend, particularly if you factor in all the external expenses of transport, travel, hotel stays, and any other incidentals that arise. To make your trade show events an effective method of self-promotion, you need to calculate ROI so that you can use those figures to figure out how you can improve it or to decide if attending trade shows is even worth it.

Let’s go over some general strategies to make your trade show a successful event and improve its ROI.

1. Plan Your Trade Show Event Well in Advance

Planning for a trade show should not be an ad-hoc thing done a few weeks prior to the event. Instead, start preparing for every last detail of your trade show presentation at least six months in advance. Plan your costs, organize your logistics, and arrange for all of your expenses as early as possible. These will include transportation, staffing, hotel reservations, and any other possible incidentals.

By planning as many of those things as possible, you can take the time to move more deliberately and arrange the best costs for your trade show kiosk. This will automatically create a better ROI simply by saving you money on expenses.

2. Set Very Clear Marketing Strategies

Research your trade show audience in advance, as well as the kind of competition you can expect at the event. Use these to create specific strategies for your marketing. Some goals you can set:

Increases in leads (aim for a number)
Increases in sales (aim for a percentage)
Increases in following to your web media and social media
Increases in subscribers via email or social pages

Having set marketing goals, as well as access to information that can better allow you to plan your marketing campaign, you can now focus on creating the right marketing and advertising plan for your trade show while also creating conversion metrics that let you track your progress. This will give you a more “scientific” view of exactly how effective your trade show marketing is and where it can be improved.

3. Capture Passerby Attention

Your trade show kiosk will have five to 15 seconds to capture enough attention from passersby to get them to stick around and take further interest. You need to create a means of doing this that is better than those of your competition. You have to stand out and absolutely avoid blending into the crowds and noise of everyone else’s kiosks.

Do this by creating an interactive sales post that shows something out of the ordinary or immediately and visibly presents information that grabs the attention of your target audience. This might consist of entrancing visual decorations, videos that display your company’s sales message in a funny or entertaining way, or giveaways of something useful to everyone. You should also have plenty of free content visibly on display for those who pass by—content that offers useful information to potential buyers.

4. Create a Call to Action

Once your target audience is paying attention to your kiosk, you absolutely need to have an immediate call to action that they can respond to as quickly as possible. People might be delighted by what you have to offer and might think that it’s something they’d like to buy into. But if you let them go without an immediate commitment, they’ll easily lose focus on what they liked and possibly forget about it.

Offer them immediate opt-in bonuses such as discounts for signing into a buying contract or a paid post trade show consultation. Alternatively, you could tell them that if they lock in their purchases with you right then and there, you’ll offer them extra support, services, or products.

5. Follow Up On All Your Leads

No matter what you do, some of your potentially interested audience simply won’t be keen on buying on-site. That doesn’t mean the sale is lost. You should capture contact information from as many of your visitors as possible and use it to repeat special offers and promote lead nurturing campaigns in the days immediately following the trade show. Don’t be pushy in your sales, but don’t hesitate to keep what you’re offering in your buyers’ minds and give them reasons to follow through with purchase later on.

You could offer special discounts or bonuses if your leads follow through with a buy within a certain time frame. You could also give them access to more free promotional material that explains what your business is about and how it could help your leads. This might work even better if you offer a free trial or sample. Whatever you do avoid creating bad impressions of your business amongst leads, so don’t be pushy about your sales and try to stay with permission marketing tactics.

Plus Size Fashion Week

rachel ramirez — Tue, 15 Sep 2015 02:36:22 +0000

As New York Fashion Week bustled on with another season across the pond, an alternative showcase took place in London over the weekend (13-15 September). For its third year, Plus Size Fashion Week UK (PSFWUK)opened its doors to curvy women who may not be celebrated within the wider fashion industry, providing an alternative runway in the midst of Fashion Week season.

Created by entrepreneur Rianne Ward, PSFWUK proudly provides a platform for models who do not conform to the traditional requirements of the fashion houses which dominate the catwalks each season. PSFW has received plenty of support from a number of high street brands, including Boohoo and Evans, both of which cater to women of all sizes.

Speaking to the IBTimes UK backstage at the event, which was hosted at 8 Northumberland Avenue, Ward said: “From the first year of us doing the event, it has been excitement because it was almost like a novelty to the media and I think this year they’ve realised we’re not going anywhere.

“We will keep on doing this event and they’re now starting to take us a little bit more serious. The plus size industry is moving forward, a lot of retailers are getting involved in plus size clothing. It feels much more like it’s being supported in a serious way and not that it’s been a novelty which is what we don’t want.”

For all its pros, there are a few blurred lines in the plus size industry that can become confusing. Sinead, a model from Milk Model Management, explains that at a dress size 12, she is considered plus size even though that is the average for women in the UK. Explaining her issue, Sinead said: “In the modelling industry, anything from a size 10 is considered plus size because the straight size fashion, their sample sizes start from a size 6. That is quite a big jump.

“In the modelling world if you’re over a size 10 you’re considered plus size. To consumers that buy from plus size brands, they would probably look at me and say, ‘You’re not plus size’. But I can’t do straight size modelling so there’s no way I’m getting into a size 6. I’m in a size 12, sometimes a 14 in some brands. It’s a very tricky debate!”

rachel ramirez — Thu, 20 Aug 2015 21:40:24 +0000

How to Become a Promotional Model – The Easy Way

Promotional modeling jobs have entirely opened new opportunities for both professional models and those aspiring ones. Although, promotional modeling is different from commercial modeling, the point is that it is still a modeling job in which you can earn a descent amount of money by simply endorsing a product. If you think you have what it gets to become a promotional model, the following details below will provide you tips on how to become a promotional model.

One of the first things that you may opt to do is to search for modeling jobs which are now available online. Many companies find investing for their advertisements with promotional models is more affordable than with commercial models. That’s why there are now more companies are in need of promotional models. It’s best to apply within a day or two after the posting since competition is also getting tighter.

After application, make sure that you are available by e-mail or phone all the time. Most promotional modeling jobs are first come, first serve. Therefore, regular checking and immediate response to your messages can help you increase your chances of being hired.
The next thing that you should do is to prepare your resume and photos or modeling portfolio. To make your resume more attractive to prospective clients, it’s highly recommended to highlight your interpersonal skills. Basically, interpersonal skills mean that you can easily connect and adapt with other people. It’s also better if you would also mention about your previous experiences as a promotional model, customer service crew and some other marketing related jobs. If you don’t have a modeling portfolio, at least make sure that your photos are clear and bear in mind to be as professional as you can.

Your job is not just to distribute promotional goods; the company might also require you to receive packages and transport them. Aside from that, the company might also want you to take photos of the events, so they will usually provide you with a camera.
Once you already know the time and place of an event, there should be no other reasons for you to be late. Being friendly to everyone is very essential as well. However, you must not overdo your task of approaching people for you will end up being aggressive and eventually cause them to avoid you. Always wear a smile even if your job as a promotional model is quite exhausting. Be friendly with your fellow promotional models and some other fellow workers.

Another good thing about being friendly is that it’s also the best way for you to establish connections. If the company manager really appreciates your hard work, then he or she might just hire you again or recommend you to other companies. Build connections with your fellow promotional models by sharing job opportunities with each other.

Those are some of the most effective tips that you ought to know about how to become a promotional model. Hopefully, you find them helpful as you go on through with this career.

Top 5 attributes of a great Event Manager

rachel ramirez — Wed, 12 Aug 2015 14:29:48 +0000

The event planning profession is unique in that it takes a blend of people, business and program management skills to succeed. Here’s a list of top five attributes that makes the difference between a good and a great event manager.

Organizational skills
Events are much like a great stage performance, and the event manager the show director. Choreographing various elements that make an event successful is imperative to the success of any event. Great organizational skills are the basic underpinnings of successfully managing people, schedules, vendors and everything else.

Attention to detail
Not everyone can have a ‘Steve Jobs-like’ maniacal attention to detail to everything. However, excellent event managers take the time to consider the most important elements of an event and focus their efforts on every minute detail for the things that matter most to their customers.

Temperament
Murphy ’s Law states that if anything can go wrong, it most likely will. Experienced event managers know that there are rarely any events where something doesn’t go ‘wrong’. They also know that their ability to stay calm under pressure and be the voice of reason is an attribute that makes them great leaders.

People Skills
When it comes down to it, events are all about people. The ability to connect, understand and build lasting relationships is a skill that every event manager must build and improve upon, no matter how experienced and successful they are.

Leadership
Ever noticed how birds flying in the air in unison as “one mind”, gracefully and in perfect timing as they weave across the skies? Leading and managing people is something like this. The passion and the ability to take charge of the flow of things make all the difference at the end of it all.

How to Get the Best Crowds at your Event

rachel ramirez — Thu, 06 Aug 2015 14:13:09 +0000

It’s pretty easy to gauge the quality of the event: Just look at the the people who attend. Whether it’s a huge gathering, such as SXSW, with tens of thousands of attendees, or an intimate event for a handful of colleagues, getting the best guests is the first key to hosting an effective event.

But who are the best people to invite and how do you entice them to come?

Dave Welty, events leader at Maloney & Fox, a public relations firm based in New York City, says: “We’re looking for influential consumers who are interested in what our brand is doing and what our brands is going to continue to do in the future.”

And, in most cases, so are you.The best crowd for your event consists of people who are invested and loyal to your brand, as well as influential potential customers or business partners. Companies that do that well can tell you that having the appropriate crowd not only fosters deeper engagement, but also turns attendees into devoted advocates for your brand.

How To Get The Best Crowd at Your Event: Determine the Appropriate Audience

“You want you make sure that the audience attending any show is, at least, the right audience,” says Cass Phillipps, an event producer who has worked on dozens of San Francisco Bay Area start-up events.

This might seem easy enough, but figuring out what types of people you want at your event is a step not to be taken lightly. The last thing you want is to attract a crowd that expects freebies or just wants to be pampered by a full-service party without actually becoming an advocate for your brand. There’s a time and place for every crowd, but it’s up to you to determine which audience is best suited for your event.

Ask yourself: what do I want to accomplish with this event? Your answer will help you determine the appropriate crowd to target.

Welty works diligently planning events for Hendrick’s Gin. He says the audience they target are eclectic, smart and vibrant people who come from all demographics. Most of these people have heard of Hendrick’s Gin, are willing to try new products from the brand and will tell their friends about it as well.

“Success for me is people walking of [the event] having a great evening and knowing that it was Hendrick’s Gin they were drinking.” Welty says.
If you’re holding a large-scale event, you might need to think beyond your company’s own customers or your natural audience to draw a significant crowd. So, enlist help. “You need to find a partner basically for the same reason that you find a partner for your start-up,” Phillipps says. “If you can’t find one person to dedicate their time to this idea, how do you expect to get 500?”

Ideally, whatever event you’re planning, you’ll want the support of other businesses or agencies; support from them usually fosters support from their customers. This is where your list of contacts comes in. Usually you can find event partners and sponsors in your own network of industry colleagues. But if your contact list isn’t as robust as you’d like, Phillipps suggests another partnership option.

Trade Shows

admin — Sun, 14 Dec 2014 18:05:27 +0000